To celebrate the release of the Vans Knu Skool shoe, Hypebeast developed a comprehensive campaign that included two custom content videos and a high-impact layout editorial. The campaign featured influential creatives like Keith Herron and Ajani Russell, who showcased their personal styles and how they incorporated the Knu Skool shoe into their wardrobes. These videos provided authentic, relatable content that resonated with Vans' target audience.
The editorial piece further elevated the Knu Skool shoe, blending visual storytelling with a sleek design that captured the essence of Vans’ brand identity. This content was amplified through strategic social and display media, ensuring widespread visibility and engagement.
As the Account Manager, I played a key role in facilitating communications between Vans and our creative teams, managing client expectations throughout the production shoot, and overseeing product delivery. My responsibilities also included coordinating the production of the videos, ensuring that the creative vision was aligned with the brand's objectives. The campaign successfully highlighted the versatility and appeal of the Knu Skool shoe, reinforcing Vans’ presence in the fashion and sneaker communities.As part of the team, I managed timelines, weekly communications, and other deliverables, ensuring that the project stayed on track and aligned with the creative vision. The campaign successfully connected Oakley’s products with a broader audience, blending artistic expression with brand identity.
