Senior Manager, Partnership Marketing

I’ve always been drawn to the space where brands, creativity, and culture come together.

I grew up around sport, but I was just as interested in everything happening around it: music, style, media, storytelling, and the way brands become part of those worlds. That curiosity eventually became a career built around helping creative ideas move from a conversation into something real.

I started my career in sport at Nike, where I learned the importance of understanding an audience and creating experiences that genuinely connect with people.

From there, I moved into media and partnerships at Hypebeast, working with brands including New Balance, ASICS, Jordan Brand, Under Armour, Timberland, and more. I became the bridge between the client and the creative process: understanding what a brand needed to accomplish, helping shape the right approach, managing expectations and timelines, and working across creative, editorial, production, media, and talent teams to bring projects to life.

Today, as Senior Manager of Partnership Marketing at MADE Hoops, I continue to sit at that intersection. I manage brand relationships and lead projects from strategy through execution across content, live experiences, digital, and grassroots sport.

A big part of what I enjoy is making the complicated feel simple. Building trust with clients, translating feedback for creative teams, keeping projects moving, solving problems as they come up, and making sure the final work delivers for both the brand and the audience.

Ultimately, I’m most energized by culturally relevant projects with great people behind them. The kind of work where strong ideas, storytelling, and execution all have to come together.

Whether it’s a campaign, piece of content, collaboration, or live experience, I love being the person connecting the dots and helping make it happen.