Hypebeast partnered with Converse on a dynamic campaign to celebrate the Run Star Trainer, which included the creation of a collectible physical zine, a high-energy event in New York City, and custom video content. The campaign was capped off with a digital experience of the zine, offering an immersive way for audiences to engage with the content online.
As the Account Manager, I worked closely with the production and design teams to bring the zine to life, ensuring it captured the essence of Converse's brand and the sneaker's style. I managed the entire process, from overseeing the design and production to coordinating the printing of the zine. Additionally, I facilitated communications between Converse and our internal teams, ensuring that all campaign elements, including the event, video content, and digital experience, were executed flawlessly.
This comprehensive campaign successfully showcased the Run Star Trainer, blending physical and digital experiences to create a memorable impact in the market.
