Hypebeast collaborated with Oakley on a campaign that highlighted the unique perspectives of photographer Elie Kimbembe and artist Runsy. The campaign focused on Oakley’s HSTN sunglasses, with Kimbembe and Runsy showcasing the eyewear in distinct cultural and creative contexts. Through profiles and features, the campaign emphasized Oakley's connection to art and urban culture.
As part of the team, I managed timelines, weekly communications, and other deliverables, ensuring that the project stayed on track and aligned with the creative vision. The campaign successfully connected Oakley’s products with a broader audience, blending artistic expression with brand identity.
