The "Built for the Bold" campaign by Timberland, featured on Hypebeast, highlights the stories of three individuals who exemplify boldness in their respective fields. The campaign features Alaura Flynn, a Bronx beekeeper dedicated to community and environmental preservation; Scarr Pimentel, a New York City pizza shop owner who revived the traditional slice with a focus on authenticity and community; and Alex Fang, a furniture designer who transitioned from photography to woodworking, encouraging others to pursue their passions despite self-doubt.
Each story is crafted to reflect Timberland’s core values of hard work, authenticity, and community, while also positioning the brand as a supporter of bold, creative endeavors. The campaign effectively merges personal narratives with Timberland's rugged and enduring brand identity, appealing to a modern audience while honoring its heritage.
