February 2023 - Private Event:
In early 2023, Under Armour partnered with Hypebeast to launch their innovative SlipSpeed shoe at an exclusive NYC pop-up event. The private event brought together industry insiders, influencers, and media for an intimate first look at the new SlipSpeed colorways. As the Account Manager, I facilitated weekly communications between our internal creative teams and Under Armour’s creative, brand, and retail teams, ensuring a seamless collaboration. I also assisted in getting media live before and after the event and made sure all event deliverables were completed on time.
April 2023 - Public Activation:
Following the private launch, the collaboration continued with a public pop-up in April 2023, also organized in partnership with Hypebeast. This event allowed the broader public to engage with the SlipSpeed collection firsthand, offering interactive elements and unique activations. My role involved continuing to manage communications between teams, ensuring the smooth execution of event deliverables, and coordinating media efforts to maximize coverage before and after the event. The public pop-up solidified the SlipSpeed’s presence in the NYC market, drawing in a diverse crowd eager to experience Under Armour’s newest release.
