Hypebeast partnered with Sunglass Hut on a custom content program that spotlighted two talents, Walter Harvin and Dua Saleh, through visually striking video features. The campaign was designed to elevate Sunglass Hut's eyewear range by showcasing the unique styles and personalities of these talents. The content was prominently featured in out-of-home (OOH) displays across Sunglass Hut's North American stores, effectively capturing the attention of shoppers and enhancing the brand's presence in the market.
As the Account Manager, I facilitated communications between Sunglass Hut and our creative teams, ensuring the content aligned with the brand’s vision and objectives. Working with a prominent retail client like Sunglass Hut posed additional challenges, particularly in meeting the high standards expected in both the creative execution and the logistical delivery of the campaign. I managed client expectations throughout the production process, overseeing every detail to ensure the videos were polished and impactful. Additionally, I coordinated the delivery and placement of the OOH content to guarantee a seamless rollout across all locations.
This campaign successfully connected Sunglass Hut's products with a broader audience, leveraging the appeal of the featured talents to drive engagement and brand recognition.
