Hypebeast partnered with ASICS to highlight three major drops through a custom content photography program. The campaign showcased the ASICS GEL-Lyte III "Wisteria," GEL-Kayano 14, and GEL-Quantum 180 VII, each presented with unique visual storytelling that resonated with sneaker enthusiasts. The program featured striking photography and creative content that captured the essence of each release, emphasizing ASICS' commitment to design and performance.
As the Account Manager, I facilitated communications, managed the budget, and worked closely with the creative and production teams to ensure the campaign’s success. My role involved overseeing the execution of the custom content, ensuring that each drop was effectively showcased and that all deliverables met the brand's high standards. The campaign successfully elevated ASICS' presence in the market, connecting with a diverse audience through compelling visual narratives.
