Hypebeast collaborated with Johnnie Walker on a multifaceted campaign that began with a Father’s Day video featuring Erin Andrews and her husband, Jarret Stoll. This custom content highlighted the personal connection to the Johnnie Walker brand, celebrating the occasion with a heartfelt narrative. The video set the tone for the broader campaign, which included Johnnie Walker’s activation at the Hypegolf Invitational, an exclusive event that blended luxury lifestyle with the world of golf.
As the Account Manager, I facilitated communications between Johnnie Walker and our creative teams, ensuring that the content aligned with the brand’s high standards. Managing a luxury client like Johnnie Walker presented unique challenges, particularly in maintaining the brand’s premium image throughout the production process. I managed client expectations during the video shoot, overseeing every detail to ensure the final product met their exacting standards. Additionally, I coordinated product delivery and helped integrate Johnnie Walker into the Hypegolf Invitational event, ensuring a seamless and impactful brand presence.
This campaign successfully reinforced Johnnie Walker's connection to luxury and lifestyle, resonating with audiences through both the emotionally engaging Father's Day content and the brand's sophisticated activation at the Hypegolf Invitational.
