Hypebeast collaborated with Puma on the "Hometown Heroes" series, a campaign that spotlighted influential New York-based creatives Upscale Vandal, Walter Harvin, and Buck$y Luciano. The series was designed to celebrate the impact of local heroes who have made significant contributions to their communities and industries, aligning with Puma's brand ethos of empowerment and authenticity.
Presented in a digital experience layout, the campaign included multiple videos for each talent, providing in-depth insights into their stories and creative processes. This content was further amplified through a supporting social media campaign, extending its reach and engagement.
As the Account Manager, I facilitated communications between Puma and our creative, production, and social media teams to ensure that the content accurately represented the vision of both the brand and the featured talents. I managed client expectations throughout the process, overseeing the delivery of all campaign assets, which were shot on location in New York City. The campaign effectively highlighted the personal stories of these creatives, resonating with audiences and reinforcing Puma’s connection to grassroots culture.
