Hypebeast collaborated with Dior to create a campaign highlighting their Sauvage skincare line, centered around a custom franchise video featuring talent Vince Garcia. In the video, Garcia reflected on fatherhood, tying into the Father's Day theme while showcasing the luxurious appeal of the Sauvage line. Supported by strategic social and display media, the campaign effectively connected with a broad audience.
As the Account Manager, I managed communications between Dior and our creative teams, ensuring the creative vision was flawlessly executed and aligned with Dior's brand objectives. Working with Dior as a luxury client posed additional challenges, as their high standards required meticulous attention to detail throughout the production process. I managed client expectations during the shoot, overseeing every aspect to ensure that the content met the brand’s exacting standards. Additionally, I coordinated the delivery of products for the shoot, ensuring all elements were in place for a seamless production.
Despite the challenges, the campaign successfully conveyed the elegance and sophistication of the Sauvage skincare line, resonating with audiences through its emotional storytelling and polished presentation.
