Hypebeast collaborated with Canada Goose to create a custom lookbook that showcased their exclusive collaboration with BAPE, featuring camo-patterned outerwear. This visually compelling campaign highlighted the fusion of Canada Goose's technical expertise with BAPE's iconic streetwear aesthetic, capturing the attention of both fashion enthusiasts and outdoor apparel fans.
As the Account Manager, I facilitated communications between Canada Goose and our creative teams, ensuring that the lookbook’s creative direction aligned with the brand’s high standards. Managing a high-profile collaboration like this posed additional challenges, particularly in balancing the distinct brand identities and ensuring that the final content met the expectations of both Canada Goose and BAPE. I managed client expectations throughout the production process, overseeing every aspect of the lookbook's creation and ensuring the timely delivery of assets. Additionally, I helped manage the process of featuring the product on Hypebeast's e-commerce site, ensuring seamless integration and visibility.
This campaign successfully brought together the luxury and streetwear worlds, reinforcing the unique appeal of the Canada Goose x BAPE collaboration and driving engagement across multiple platforms.
