Hypebeast partnered with the NBA on a three-part campaign during the 2021 Playoffs, featuring exclusive interviews with notable creatives Pierre Bourne, Melody Ehsani, and Sue Tsai. Each interview delved into the personal connections between these cultural influencers and the world of basketball, exploring how the sport has inspired their work and creative journeys.
As the Account Manager, I facilitated communications between the NBA and our creative teams, ensuring that each interview authentically captured the unique perspectives of the featured talents while aligning with the NBA’s brand objectives. Managing this high-profile collaboration involved balancing the distinct voices of each creative with the broader narrative of the NBA Playoffs. I oversaw the delivery of the campaign, ensuring that all content was produced and launched seamlessly across platforms.
This campaign successfully brought together the worlds of sports, art, and music, offering fans an intimate look into the creative minds of Pierre Bourne, Melody Ehsani, and Sue Tsai while celebrating the cultural impact of the NBA Playoffs.
