Hypebeast collaborated with Jordan Brand to produce a comprehensive episode of Behind the HYPE, spotlighting the Air Jordan 1's transformative impact on sneaker culture. This piece dives deep into the shoe's journey from its 1985 debut, its iconic NBA ban moment, and its global influence across streetwear and fashion. As the account manager, I played a pivotal role in coordinating between Jordan Brand’s archivist and our creative team, ensuring historical authenticity and alignment with the brand’s vision. Additionally, the campaign was supported by a robust mix of display media and social content, strategically amplifying the episode’s reach and engagement across key digital platforms. My responsibilities included overseeing the content execution and ensuring that every aspect met Jordan Brand’s high standards, from the video production to the supporting media strategies.