Hypebeast partnered with Bombay Sapphire to bring awareness to the brand through a two-part campaign celebrating creativity and craftsmanship. The campaign began with a digital experience showcasing custom art by artists Casen Sullivan and Brian Downey. This phase highlighted each artist’s unique interpretations inspired by Bombay Sapphire, reaching a wide audience through engaging multimedia content.
Following the digital experience, the campaign transitioned to an in-person (IRL) event that further amplified the "Saw This, Made This" theme. Hosted at HBX, the event offered attendees an immersive experience where they could engage with the showcased artwork and explore Bombay Sapphire's creative spirit. I managed budgets, communications, coordination, and deliverables, ensuring that both phases of the campaign were executed seamlessly, blending art with brand storytelling to resonate with a diverse audience.
