Hypebeast partnered with Hulu on a campaign that featured a "day in the life" video and an interview with celebrity stylist Toreno Winn. The campaign highlighted how Toreno integrates Hulu TV into his daily routine, showcasing Hulu’s influence within the fashion and entertainment industries through a respected professional.
The content was featured in a standard editorial format on Hypebeast.com and was further amplified across Hypebeast’s social platforms and via display media on the website, enhancing its reach and engagement.
As the Account Manager, I facilitated communications between Hulu and our creative, production, and social media teams to ensure the content aligned with both the brand's vision and the talent's story. I managed client expectations throughout the process and oversaw the delivery of all campaign assets, successfully executing a program that resonated with audiences and reinforced Hulu's presence in the fashion and entertainment spheres.
